By selecting name or slogan you can protect the use of the words that identify
you or that are associated with your brand.
Choosing your name or slogan will protect its use in any format, color and
A mark for your logo protects the exact shape, orientation, stylization and
sometimes color in that particular logo.
If you upload a black and white version, you will be able to use it in various
If you only want to protect a particular color of red circle as your logo,
then you should upload a color version. The company name can, but does not have
to be part of the logo.