By selecting name or slogan you can protect the use of the words that identify
you or that are associated with your brand. Choosing your name or slogan will
protect its use in any format, color and style.
A mark for your logo protects the exact shape, orientation, stylization and
sometimes color in that particular logo. If you upload a black
and white version, you will be able to use it in various colors. If you only
want to protect a particular color of red circle as your logo, then
you should upload a color version. The company name can, but does not have to be
part of the logo.
Only very distinctive sounds are protected. The text-book example is the three
note NBC Television bongs.
If you are going to create branding around a short sound, then select this
option. This does not apply to songs or music which are usually the subject of